Module 1 –Project and Change Management
　　Projects have become the most adopted way of mastering change and opportunities for businesses all around the world. The modern business managers must have a thorough knowledge of project management. They must be able to manage technological projects as well as projects dealing with human and organisational development. The module studies the way projects are set up, planned, organized, implemented and controlled professionally and how real changes are achieved successfully.

模块 1 ：项目与变化管理(BI)
　　目前采用最广泛的管理商业变化和机会的方式是项目运作，因此现代商务管理者需要具备全面的项目管理知识，需要管理技术性的项目和人员、组织发展的项目。这一模块主要研究项目的设立、计划、组织、实现和管理的专业化方式，以及成功实现项目变化的方式。

Module 2 – Management Accounting (Fudan)
　　The aim of the module is to provide the students with an insight into accounting practice, including the choice between different approaches. You shall be given an introduction to the budgeting process, the various budgets and their interconnection (total- and sub-budgets). A thorough understanding of the link between budgets and accounting reports as a system for management control is vital. It is also important to be able to extract information from the managerial accounting system for decision-making.

模块 2 ：管理会计（复旦大学）
　　这一模块的学习目的是给学生提供一个对会计实际操作的认识，包括不同会计操作方法的选择。该模块会介绍预算程序、不同预算方式和它们之间的关系（总预算和基本预算）。彻底理解预算和作为管理控制系统的会计报告之间的联系是很关键的。另外，能够为决策选取来自管理会计系统的数据也是很重要的。

Module 3 – Sports Marketing and Sports Properties Management(Fudan)
　　This module mainly examines the issues and challenges of conducting sports business in the 21st century in China . The important aspects include: the changes in the worldwide sports environments and update the current situation of sports industry in North America and Europe; the whole environment and hieratical system of Chinese sports industry comparing with those of North America and Europe; the segmentation, targeting and positioning manners in this very specific sports industry in China. Particular attention will be given to how to leverage the elements of marketing mix in sports market in China and develop, manage and maintain the sports properties. We will let the students grasp the unique knowledge related to doing sports marketing and sports properties management, such as sports licensing and brand management, sports new product development, stadium and arena management, ticket pricing, sport agency, and professional team management, etc..

模块 3 ：体育资产管理（复旦大学）
　　这一个模块主要研究 21 世纪我国体育产业的主题和面临的挑战。其中的重要内容包括：全世界体育产业环境的改变，北美、欧洲目前体育产业的更新；相对于北美及欧洲，我国体育产业的整个环境；我国特有的体育产业的分割、目标和配置方式。该课程将特别关注如何利用杠杆原理进行体育市场的营销，如何发展、管理并维持体育资产。我们会让学生掌握做体育营销和体育资产管理 , 比如运动许可和商标管理、体育新产品发展、体育馆和竞技场管理、门票订价、运动代理和专业队伍管理等等知识。

Module 4 - Managerial Economics and Decision Making (Fudan)
　　The business manager of today need an insight into how competitive markets function. An understanding of managerial economics is crucial for the ability to derive at correct decisions in firms and large organizations, to be able to understand and predict public policy and generally to develop an insight into how a modern economy works. The purpose of the module is to give students the theoretical understanding of how prices and outputs are determined in specific market situations. The descriptive part aims at explaining what is happening in the various markets, the normative part develops principles for a good and effective utilization of the economic resources. The module lays a basis for a discussion of various types of public interventions in the markets. 

模块 4 ：管理经济学与决策（复旦大学）
　　管理者需要具有对竞争市场运作的洞察力。管理经济学的理解对于在公司和大型组织做正确决定是至关重要的，让学生能够了解并预测公共政策和发展对现代的经济如何运作的洞察力。该模块的目的是让学生在理论上理解在特定的市场情况下，价格和出口是如何确定的。描述部份针对性地解释在各种市场中发生的情况 , 标准部份则建立一套有效利用经济资源的原则。该模块为在市场中不同类型的公众干涉的讨论奠定基础。

Module 5 - Corporate Strategy and Global Business Policy（Fudan）
　　The way in which organisations attempt to develop a competitive advantage constitutes the essence of their strategy. The module introduces the basic tools and approaches of strategic management focusing on a specific company with its industry competitors, suppliers, potential entrants, buyers and product substitutes. The objectives are to establish comprehensive goals, strategies and long-term plans. Strategic management is the method of translating strategy into action. Special emphasis is placed on strategies for companies in a world of competition and globalisation.

模块 5 ：企业战略与全球商务政策(复旦大学）
　　组织尝试发展自己竞争优势的方式是它们策略的本质。该模块引入策略管理的基本工具和方法，关注一些特定群体，包括该产业的竞争者、供应者、潜在竞争者、顾客和替代产品。目的是建立一个全面的目标，策略和长期的计划。策略管理是将策略转换成行动的方法，其重点在于在一个竞争性和全球化的背景下公司的策略。

Module 6 – Corporate Finance and Sports Financing (Fudan)
　　This module is structured around the most important financial decisions a firm has to make in an uncertain environment. The decisions include: how to raise capital (financing decision); what project to invest (investment decision); what mechanism to set in place to discipline manager and the large shareholder (corporate governance decision); and how to expand operations (merger and acquisition decisions).

　　The module intends to offer the students opportunities to understand how the concepts and theories of corporate finance can be applied in real world and generate lasting impact on corporations.

　　The module also maintains the most important fields of sports financing. That includes: government taxes (public sector funding); luxury seating, naming rights, tickets, and broadcast rights (sports enterprises' revenue); public offering of bonds and equities, sports sponsorship (private sector financing). Students will enjoy knowing how capital financing and revenue acquisition practices are actually being used by sports organizations.

模块 6 ：公司财务与体育融资（复旦大学）
　　这个模块主要研究如何在不确定环境中做公司最重要的财务决定。决定包括：如何提升资本 ( 融资决定 ) 、投资何种项目 ( 投资决定 ) 、建立何种机制来训练经理和大股东 ( 企业治理决定 ) 、如何扩张运作 ( 合并和获得决定 ) 。

　　该模块让学生了解企业财务的概念和理论如何应用于现实中并对公司产生长期的影响。

Module 7 - Information Technology Management and e-Commerce(BI)
　　The focus of this module is on how to manage the use of information technology (IS/IT) to gain strategic advantage. This will demand well-planned analysis of the needs of the company, the right decisions on what kind of technology should be used and a careful implementation to obtain the benefits. The use of large company-wide software packages, e-commerce and user application tools are discussed. The main focus of the technology-management module is to make the students aware of how to use information technology as a management tool.

模块 7 ：信息技术管理和电子商务（BI挪威管理学院）
　　 这一模块的焦点是如何利用信息技术 (IS/IT) 来获得战略优势的。这要求公司计划好的需求分析以及应该应用什么技术和如何谨慎执行来获利的正确决定。课程会讨论大公司的软件包的使用、电子商务和使用者的应用工具。技术管理模块的主要焦点是使学生了解如何把信息技术作为管理工具来使用。

Module 8 - Human Resource Management (Fudan)
　　This module is based on the belief that employees are the most valuable resource of the organisation. The main theme of this module is Human Resource Management (HRM) and Human Resource Development (HRD). The strategic importance of HRM and HRD will be emphasised and the students will learn to make a Strategic Personnel Plan. Furthermore they will learn how to further organisational and professional development to create a productive and prosper-ous organisational climate. Although integrated in a cross-cultural setting, the main part of the module concentrates on traditional aspects of HRM such as job design, recruitment, selection, remuneration and employee involvement etc. During this module the students will be presented with cases. The students, organised in small groups, will be discussing the cases to have the opportunity to analyse central HRM issues.

模块 8 ：人力资源管理（复旦大学）
　　这一模块的研究是以员工是组织的最有价值的资源为基本理念的，其主要内容是人力资源管理 (HRM) 和人力资源发展 (HRD) 。课程将强调 HRM 和 HRD 的策略上的重要性，学生将学会如何订定一个战略性的人员计划。此外他们将学习如何促进组织和职业的发展来营造一个高效的组织文化。虽然课程具有跨文化的背景 , 该模块的主要部份仍集中在传统的人力资源管理 , 例如工作设计、招募、筛选、薪酬和员工关系等等。学生通过案例的方式学习，他们将会被分配成一些小组来讨论案例，来分析重要的 HRM 的议题。

Module 9 - Marketing Management (Fudan)
　　The module in marketing management aims at generating a thorough understanding of the way that the firm's marketing environment and internal resources set the premises for the development of marketing strategies. Through lectures and group work the students acquire skills in using analytic tools addressing key marketing issues in the markets: Market selection, choice of entry mode and marketing mix, and finally the marketing plan.

模块 9 ：营销管理（复旦大学）
　　该模块的学习目标是研究一种为公司的营销环境和内在资源为销售策略的发展设定前提的方式。通过讲座和小组学习，学生将学会在使用分析工具在市场中对于主要营销事项进行决策：包括市场选择、选择营销进入模式、营销混合以及营销计划。

Module 10 - Operational Management (Fudan)
　　 This module tries to sum up the internal and external preconditions for good operational practice in management. Focus will be on how to manage operations in a transitional economy like the Chinese, going from planned economy to market economy. Also the participants will be introduced to quality management as an overriding concept for good management practice in international business.

模块 10 ：运营管理（复旦大学）
　　 这一模块总结了内在和外部管理的操作性练习的前提。其重点将是如何管理一个过渡的经济中的运营，类似从计划经济转变到市场经济的中国的情况。参与者也将学习在国际商务管理实践中最重要的质量管理。

Module 11 – Sports Consumer Behaviour(Fudan)
　　This module constitutes much of the science behind the academic discipline of marketing. Important aspects are a variety of theories, methods, and findings of sports consumer research based on several social science disciplines, such as psychology, sociology, and economics. Focus will be Micro-level processes(e.g. how a particular kind of advertisement could effect an individual's brand choice), but will also cover macro-level processes(e.g. how cultural factors influence the attitudes, behaviours and perceptions of whole nations). Applications to marketing are stressed throughout the course through examples and assignments. Meanwhile, we will also cover more theories than other courses in marketing.

模块 11 ：体育消费者行为学（复旦大学）
　　这一个模块由营销的理论科学组成。重点在于基于某些社会科学的体育消费者研究的多种理论、方法和调查结果，例如心理学、社会学和经济学。焦点将会是微观的研究 ( 例如一个特别的广告对个体的商标选择产生何种影响 ), 也会包括宏观的研究 ( 例如文化的因素如何影响整个国家的态度、行为和理解 ) 课程会通过案例和任务的形式强调营销的应用。同时，我们也将会在营销方面介绍比其他的课程更多的理论。

Module 12 – Organisational Management and Behaviour(Fudan)
　　This is a module focusing on organisational structure and organisational management. Important aspects are establishment of departments and sections, models of organisational change, co-ordination of decision-making, as well as evaluation and reward-systems. The module discusses, on the basis of case studies, how different types of companies can create an advantage by applying different organisational designs. The module teaches how flexible organisations are created through the learning of good organisational management.

模块 12 ：组织管理和组织行为学（复旦大学）
　　 这一模块重点在于组织结构和组织管理，重点在于部门的建立、组织变化的模式、决策的调和、评估和薪酬系统。该模块根据案例研究，来讨论不同类型的公司如何利用不同的组织设计来创造优势。该模块会研究如何利用好的组织管理知识建立柔性组织。

Module 13-Entrepreneurship, Tourism, & Events Management（BI）
The central focus of the course is the critical role of opportunity creation and recognition, and the entrepreneur as the principal success factor in new enterprise formation and building.We will study the characteristics of entrepreneurship, look at the definitions and myths. The cases will illustrate various types of entrepreneurs - the small manufacturer, the inventor, the venture capitalist, as well as new business development in larger organizations.We will look at the cultural factors and the innovation process. How do you spot successful new ventures? What are the available sources of capital?Some cases and readings related events management, sponsorship, and tourism have also been included Understanding and mastering the business plan is essential to entrepreneurial success. You will get an opportunity to develop your own business plan.

模块 13 ：创业学(BI挪威)
       本课程主要讲述发现与创造机会的重要作用，以及领导者是新的企业成功形成与创立的主要因素。我们将会学习领导力的特点，定义与内容。 案例将会展现各种不同的创业者——小的生产商，发明者，风险投资者， 以及在大型企业中的商业的新发展。我们还将学习文化因素与创新过程。 如何发现新的成功的投资？可以获得的资本的资源是什么？有些案例和阅读材料将会涉及事件管理，赞助营销和旅游管理。理解与掌握商业计划书是企业成功的关键。学生也将会独立完成一项商业计划书

Module 14 – Macroeconomics (Fudan)
　　 The main objective is to give an introduction to macroeconomics so that participants are able to understand and address important issues related to the macroeconomy and economic policy. In particular, the course aims at explaining the most important concepts and relationships in the income and product accounts (national accounts). It shall explain the fundamental difference between the real economy on the one hand, and the monetary system and nominal variables on the other. The module will give an introduction to theories of economic growth, macroeconomic fluctuations (business cycles), unemployment, interest rates, exchange rates and inflation. The course will give an understanding of how fiscal and monetary policies affect the macroeconomy.

模块 14 ：宏观经济学（复旦大学）
　　 该模块的主要目的是对宏观经济学的介绍，以便学员能够理解和处理和宏观经济及经济政策相关内容。课程的目的在于解释在收入和产品账户（国民账户）方面的重要概念和相关关系。课程将解释真正经济和货币的系统、名义上的变量之间的基本区别。模块将会提供对经济成长、宏观经济变动 ( 商业周期 ) 、失业、利率、汇率和通货膨胀的理论介绍。课程将会研究财政和货币政策是如何影响宏观经济运行的。

Module 15 - Sponsorship (University of Oregon, USA, WarsawCenter)
　　The declining effectiveness of traditional forms of advertising has brought increasing emphasis on sponsorship as a key ingredient to successful integrated marketing strategies. This module examines the growth of sponsorship, how and why consumers respond to this form of marketing, and emerging trends in how sponsorships are negotiated and activated. The module will also introduce tools to help better align sponsorships with business objectives, offer tangible ways to protect the marketing investment against ambush marketing techniques and provide a framework to help measure the effectiveness of the overall sponsorship program.

模块 15 ：体育赞助（美国俄勒冈大学，华沙体育产业中心）
　　 传统形式的广告倾斜效力已经导致我们更加强调对于成功的整合营销策略来说赞助商是一个关键因素。这一模块调查研究了赞助的发展、消费者如何和为什么回应营销这一形式、如何磋商和促进赞助的趋势。该模块也会介绍工具来帮助基于商业目的的结盟赞助商 , 提供切实的方法保护营销投资，使其免于陷入营销技术陷阱并提供一个测量全面赞助计划的效力的框架。